Thursday, August 11, 2011

tid bits of info I've learned for selling on Etsy

In the past couple of weeks I have listed 31 items for sale on Etsy and found out that there is a steep learning curve to selling on etsy!

I thought it would be simple.
Step 1: crochet item
Step 2: photograph item
Step 3: list item on etsy
Step 4: watch the items sell...

Wrong! lol! Silly me! hehehe:0)

After barely any views and no sales in the past couple weeks, I started reading articles on Etsy on how to market your stuff so it sells.

One tid bit of information I learned was that apparently, people who shop on Etsy don't want a "thing", they want an item with a story! They can get a "thing" (read: an item off a shelf in Walmart with a tag that says Made In China), so that when someone asks them "Where did you get that gorgeous purse?" their reply might be something like:

"I bought it in Walmart. It kind of looks like a beach and water with fish in it."
(I'm using my Ocean purse as an example, IF I were to sell it. NO, I am NOT selling it:0)

No, they want to be able to reply:

"I bought it on Etsy. Isn't it Unique?! The designer loves the Ocean and would love to live there. She is also fanatical about the Environment and this crocheted felted purse was her way of getting the message out there that we need to clean up our Oceans and beaches and keep them clean if we want to be able to enjoy them! She hates that more and more species of Ocean life are going extinct every day and tries to use her creativity and artistic talent to get the word out there about the dire straights of our environment. The fish skeleton represents the fish that are dying and becoming extinct.

The designer used eco friendly food coloring to dye some of the wool because she couldn't find the colors she needed. She tries to be environmentally friendly by using upcycled materials and found objects in her works when she can."

I did not know that. Now I do. Huh. I guess I have a lot of re-writing of my descriptions to do!

They don't want: "wool, crocheted, felted purse. Looks like beach and ocean with fish charms." That doesn't give them anything to talk about when asked about their wonderful new purse.

No, they want a conversation piece. They want:
"Watch the fish swimming in the ocean and pick sea shells on the beach with this Ocean inspired crocheted, felted 100% wool purse with silver shell charms and delightful fish swimming amongst the coral and sea weed!

I love the Ocean and would love to be able to walk the beaches every day looking for treasures in the sand. I included a fish skeleton charm to the beach to draw attention to the state of our oceans and the sad fact that there are many species of ocean life going extinct every day."

That description gives them fodder for a good conversation! It gives them a very interesting and very unique, One-Of-A-Kind Work of Art to hold all their precious items, that no one else will have! Not a mass produced "purse" that 500 other people have.

There you have it.

I decided that if I am a newbie seller that knows nothing about marketing my works of art, then so are a lot of other people. There is a big learning curve to marketing on Etsy and I thought I would pass along any tidbits I pick up to others in the same position. I hope this helps someone and they find it useful. Now I'm off to re-write 29 listings:0)

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